Parallel MVMT

Top Ten Myths of Entrepreneurship

15 January 2008 // No Comments

[Hello from Guy Kawasaki / How To Change The World]

This is a guest post by Scott Shane as a follow up to his entrepreneurship test. He is the A. Malachi Mixon Professor of Entrepreneurial Studies at Case Western Reserve University. He is the author of seven books, the latest of which is The Illusions of Entrepreneurship: The Costly Myths That Entrepreneurs, Investors, and Policy Makers Live By. Many entrepreneurs believe a bunch of myths about entrepreneurship, so here are ten of the most common and the realities that bust them:

1. It takes a lot of money to finance a new business. Not true. The typical start-up only requires about $25,000 to get going. The successful entrepreneurs who don’t believe the myth design their businesses to work with little cash. They borrow instead of paying for things. They rent instead of buy. And they turn fixed costs into variable costs by, say, paying people commissions instead of salaries.

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Say Hello

1 January 2008 // No Comments

What does one say on the very first day of a new year,
after having one year prior promised to Combat The Mundane?

One says, Hello.

Hello.
In 2007, the Parallel MVMT began to move and move things.
In brief, we started.

As an creative agency we sought to defined ourselves and our business,
going from one project to the next, and in the process
solidified a new team, a new office, a new set of extraordinary Parallels,
discovered a vast array of MVMT makers and secured a set of extra ordinary clients.

In 2008, we’re proud to announce having been selected as the Agency of Record for the following clients; The People’s DP [www.thepeoplesdp.com], Toofly NYC [www.tooflynyc.com], Kahlil Almustafa [www.kahlilalmustafa.com], & Freshetic [www.fresthetic.com].

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